Name: Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future, Hardcover/Jonah Sachs
Brand: Harvard Business School Press
Price: 158.99 RON
Availability: InStock

Descriere & specificații

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: - Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray - Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual - Memorable stories based on timeless themes build legions of eager evangelists - Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world - Brands like Old Spice, The Story of Stuff , Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterpri